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Also, why a one-size-fits-all marketing content and campaign doesn't work for multigenerational marketing.
Marketers today are faced with the challenge of appealing to active consumer groups that represent four generations spanning from legacy traditionalists to elusive millennials. The unique experiences of each generation have played a large role in the development of distinct predilections in what they value and how they spend their money.
As a result of these categorical generational preferences, it’s critical for marketers to acknowledge the fact that specific marketing strategies resonate differently with each generational group. Recognizing and tailoring campaigns to meet these distinct needs and behavioral differences will not only allow businesses to find the fitting medium and appropriate message for each generation, but will also assist in maximizing gains from marketing spends and successfully creating a multigenerational brand.