The 2017 summer movie season kicked off in a major way with the debut of the second “Guardians of the Galaxy” movie, just the latest superhero movie to attract huge audiences worldwide.
“Guardians” got us thinking about email marketing’s “superpowers” (hey, we live and breathe this stuff!). Turns out it wasn’t as much of a stretch as we first thought—after all, email marketing is pretty amazing stuff.
Below are seven superpowers that make email marketing such an effective marketing tool.
1. Email can transcend space and time
Email works everywhere, all the time. Within seconds, the same message can materialize on desktops, tablets and phones anywhere on earth. An email can deliver the same results if it’s read immediately, or hours or even days or weeks later.