Video has become a huge player in the online marketing industry ever since Google started prioritizing it in search.
Ever since brands started to realize that they could rank in search more quickly with video than they could with a blog post covering the same information, they have started to put out more video content.
Now that the market is a little more crowded, it’s important that you do more than just create a video to get notice. Here are some of the top video marketing trends for 2017 that you might want to try:
Branded content is pretty self-explanatory – it’s a video that promotes the brand and its values.
Think of branded video content like a commercial except its purpose isn’t always to make a direct sale and its tone is a bit more sophisticated.
According to a study conducted by Forbes, there has been a 25 percent increase of branded content since January. That video content has result in