Emails are one of the greatest tools we have as marketers, but Email Marketing Best Practices are constantly evolving. To stay relevant to our subscribers, we must keep up with new trends and emerging technologies.
Recently we talked How to Get Your Emails Opened and today we’re digging deeper into email marketing best practices with highlights from the year’s biggest email marketing trends:
1. Mobile Matters
There was a huge shift in email marketing best practices in 2016 when it came to how subscribers read their emails.
To grab your subscribers attention, you must know where to reach them and recent research says that’s on their mobile devices. In fact, 66% of all U.S. emails were opened via mobile in the first quarter of 2016.
Here’s a few ways to make sure your email marketing campaigns are mobile-friendly: