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Why Integrated Campaigns Should Always Include Email Marketing
January 2, 2017
With the opportunity to connect with target audiences via email, social media platforms, and other online outlets, companies have more ways than ever before to get their message in front of the right customers and prospects.
From its reputation for high ROI to the ability to tie-in personalized content, email marketing offers unique, value-driven ways to deliver campaigns and allows marketers to connect with customers and drive revenue in a way that’s unparalleled.
In this post, we explore why every integrated campaign should include email marketing.
1. Email delivers highest ROI of all channels
For the most part, the email inbox is still sacred space. And because it’s not limited in exposure by algorithms on social media platforms, it’s staying power makes it extremely valuable.
As a result, email marketing