How To Use Pokemon Go For Marketing
Pokemon Go is displayed on a cell phone in Los Angeles on Friday, July 8, 2016. Just days after being made available in the U.S., the mobile game Pokemon Go has jumped to become the top-grossing app in the App Store. (AP Photo/Richard Vogel)
If you haven’t noticed, the world has become Pokemon obsessed over the last week. That’s because a new game for mobile devices was released called Pokemon Go. And it’s a very big deal. In under a week it has become the most popular mobile game of all time. It’s also surpassing well-established companies like Twitter in daily active users, and trouncing app darlings like Whatsapp andSnapchat in the amount of time users spend in the app each day.
Some business owners might complain that the game is causing too many loiterers or that their employees are playing too much. I know that at our agency the game is played like crazy, but most of our team members know how to play in moderation. But regardless of how you may feel about the game, it’s undeniable that it has become a cultural phenomenon.
One of the best features of the game is that it is an AR or augmented reality game that requires its players to enter the real world and explore to find the little monsters called Pokemon. This has led to massive crowds of people descending on downtown areas and parks. You may have noticed large bands of teenagers and adults walking around looking at their phones over the last few days. Odds are, they’re catching Pokemon.
There are already anecdotal reports of local businesses seeing booms in their business due to the foot traffic that the game is causing. But if you’re wondering how your company can cash in on this craze, here are some surefire ways to do so.
Keep That Pokestop Humming
A feature of the game is the ability to go to a fixed location and get bonuses from being there. These places are called Pokestops. They’re usually associated with statues, memorials, or other important or unique features of a town. One way to make these Pokestops more enticing is to use a “lure module” on it. This causes that Pokestop to attract more of the little digital monsters to this location, thereby ensuring that more and more players come to that Pokestop.