Pokemon Go is displayed on a cell phone in Los Angeles on Friday, July 8, 2016. Just days after being made available in the U.S., the mobile game Pokemon Go has jumped to become the top-grossing app in the App Store. (AP Photo/Richard Vogel)
If you haven’t noticed, the world has become Pokemon obsessed over the last week. That’s because a new game for mobile devices was released called Pokemon Go. And it’s a very big deal. In under a week it has become the most popular mobile game of all time. It’s also surpassing well-established companies like Twitter in daily active users, and trouncing app darlings like Whatsapp andSnapchat in the amount of time users spend in the app each day.
Some business owners might complain that the game is causing too many loiterers or that their employees are playing too much. I know that at our agency the game is played like crazy, but most of our team members know how to play in moderation. But regardless of how you may feel about the game, it’s undeniable that it has become a cultural phenomenon.
One of the best features of the game is that it is an AR or aug