Digital Advertising is a growing industry with businesses investing more each year. That means more advertisers are fighting for the eye of the consumer. The average consumer has an 8 second attention span, down from 12 seconds in 2000. According to Inc. the average person now has a lower attention span than a goldfish, meaning your ad needs to be more engaging than ever before.
In a space where competition is fiercer than ever, how do you make sure your ads are getting noticed? Keep reading for our tips on making sure your grabbing consumer attention.
Consider The Medium
As an advertiser it’s important to tailor creative to the medium it will be shown on. For example, when launching a TV commercial, the viewer typically doesn’t have the option to skip the ad at any point. However, with YouTube advertisements viewers often have the option to skip after the 5 second mark making it more important to place your most attention grabbing imaging within the first 5 seconds.
Similarly, on Facebook image ads require no more than 20% text. In this instance it is important to choose a powerful image as well as to select text that carefully focuses on information that is most valu