Successful Delivery – Email Marketing Explained

Email marketing is key to any successful marketing strategy and here’s why: Email has stood the test of time and throughout the last decade or so there has been much debate about the effectiveness of email marketing. Customers were being bombarded by hundreds of emails a day from businesses wanting a cheap and easy form of marketing. However, email marketing has “come through the other side” and is now considered highly effective and relevant when used as part of a full digital marketing campaign. Reaching Your Audience. With over 4.9 billion email addresses registered in 2017, it is hard to believe that email isn’t the best form of communication. This sort of figure might be surprising

The Surprising Online Marketing Method Most Consumers Prefer

Image credit: via Also, why a one-size-fits-all marketing content and campaign doesn't work for multigenerational marketing. Marketers today are faced with the challenge of appealing to active consumer groups that represent four generations spanning from legacy traditionalists to elusive millennials. The unique experiences of each generation have played a large role in the development of distinct predilections in what they value and how they spend their money. As a result of these categorical generational preferences, it’s critical for marketers to acknowledge the fact that specific marketing strategies resonate differently with each generational group. Reco

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