Why You Need to Send More Email Than You Think

I’m sure you’ve asked yourself, “How often should I send email?” Weekly? Monthly? Any time sales are low? Start with this question: How many times do you have to ask kids to do something? Usually, more than once. It’s often the same with email marketing. It’s not that people on your email list are children, it’s that they’re busy and your business isn’t their top priority. If you don’t ask multiple times, you might miss out on sales. Are you missing out on sales because you’re not sending enough email? When it comes to email, there are three things you probably want to do more of: Segment, Simplify, and Send. Segment: Separate your contacts into different lists based on their i

7 Superpowers That Make Email Marketing Successful

The 2017 summer movie season kicked off in a major way with the debut of the second “Guardians of the Galaxy” movie, just the latest superhero movie to attract huge audiences worldwide. “Guardians” got us thinking about email marketing’s “superpowers” (hey, we live and breathe this stuff!). Turns out it wasn’t as much of a stretch as we first thought—after all, email marketing is pretty amazing stuff. Below are seven superpowers that make email marketing such an effective marketing tool. 1. Email can transcend space and time Email works everywhere, all the time. Within seconds, the same message can materialize on desktops, tablets and phones anywhere on earth. An email can deliver the same r

Average email reading time increases

News from the Scrum: dotmailer’s Key Accounts team settle the score on email engagement. Last Friday, I sat in on our Key Accounts team’s weekly meeting to talk tactics, bust myths, and swap embarrassing first email accounts. Top of the agenda: email engagements – specifically the recorded 7% rise in average reading time. According to a report from Litmus Email Analytics, the average time spent reading an email is now 11.1 seconds, up 7% from 2011. The percentage of emails read for more than 18 seconds has also grown to 44.4% compared to 38.4% in 2011. Consumers’ attention spans are expanding, indicating a promising rise in email relevancy. We debated the possible reasons for this marked inc

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