7 Ideas to Improve Brand Loyalty Through Email Marketing

Email marketing serves a number of purposes, integrating multiple separate marketing channels and funneling your audience into one place. However, most email marketers end up narrowing their focus to only one email marketing goal: click-throughs. It’s certainly important to optimize your emails for click-throughs, as more traffic to your site usually translates directly to more revenue. However, there’s another dimension of email marketing strategy that could lead to an even longer-term return on your investment: brand loyalty. This is how you can generate repeat business on a consistent basis. If you can facilitate greater brand loyalty through your content marketing campaign, you’ll genera

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