Email: Still the Best Social Network Marketing Tool

While many businesses are guilty of chasing the latest digital marketing craze, good old email marketing is still the killer app to beat when it comes to return-on-investment for businesses. “Email marketing allows us to send targeted messages,” says Jeffery Riggs, commissioning manager, Greyhawk, a program, project and construction management firm based in Mount Laurel, NJ. “We believe that participation on multiple platforms ensures we interact with others where they are most comfortable,” Riggs says. Indeed, a 2016 study released by marketing consulting firm clutch found that email marketing still has the highest ROI of any marketing channel. Eighty three percent of the companies Cl

4 tips for improving email marketing results

Every piece of data you collect can help you serve your audience exactly what they want. How much time do you spend in your inbox every day? If your answer is along the lines of “I’d rather not know,” we hear you. Email is today’s primary method of business communication—and not just because co-workers are constantly going back and forth about their latest projects. More than 70 percent of people prefer to receive communications from businesses via email over any other digital marketing channel. According to DMA, for one in five companies, the ROI of email marketing is greater than 70 to 1. In other words, if your brand is slacking on its email strategy, you’re losing sales as we speak

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