Audience engagement with email marketing has reached record high

Start-ups and small businesses advised to capitalise on growth of email marketing, with mobile optimisation and automated one-to-one emails said to be “key drivers” Audience engagement with email marketing increased to unprecedented levels in 2016, with click-through rates rising from 3.4% to a record 4.2% and click-to-open rates increasing from 10.9% to 11.9%, according to a new report from The 2017 Email Marketing Benchmark Report, which analysed over 1.5 billion emails from January 1 to December 31 2016, also found that average open rates have remained stable at around 25%, maintaining a high that has lasted for the past five years. Meanwhile, unsubscribe rates continued on wh

3 Reasons Email Campaigns Remain the Best Marketing Tool

Mobile phones have made email inboxes portable, so that no one is ever really offline. Take advantage of that. I used to think that email marketing’s days were numbered. But, as a recent study from marketing technology pioneer Zeta Global and market research firm The Relevancy Group found, there’s even more value for email marketing today than in years past. Why? Mobile trends have brought new life and relevance to the dated technology. With more and more consumers going mobile, they’re now staying connected to their personal inboxes 24/7, wherever they go. This e-commerce study, surveying 1,000 U.S. adults, found that email marketing’s value in the mobile era can be broken down to three maj

Video Marketing Trends for 2017

Video has become a huge player in the online marketing industry ever since Google started prioritizing it in search. Ever since brands started to realize that they could rank in search more quickly with video than they could with a blog post covering the same information, they have started to put out more video content. Now that the market is a little more crowded, it’s important that you do more than just create a video to get notice. Here are some of the top video marketing trends for 2017 that you might want to try: Branded Content Branded content is pretty self-explanatory – it’s a video that promotes the brand and its values. Think of branded video content like a commercial except its p

Digital Marketing Tips for Your Business in 2017

Are you looking to expand this year or perhaps you’ve not been hitting all of your targets and want to invest some time improving your marketing strategy? Either way, this year will see a lot of progress in the marketing industry with new, innovative ideas to generate business leads across all types of business. So whatever the nature of your business, you might find these digital marketing tips useful if you’re looking to generate more customers this year. Video Lots of marketing experts are predicting that 2017 will be the year of Video when it comes to marketing. Whether this is the use of 360 degree videos for property viewings, YouTube videos that showcase products or Facebook Live, vid

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