Why Ecommerce Businesses Need Email Marketing in 2017

Back in 2014, email marketing was responsible for over a quarter of all ecommerce Black Friday sales across all industries. This made email marketing the single most effective marketing channel available - and that was a couple of years ago. Unsurprisingly, email marketing is not slowing down anytime soon. Over 90% of consumers use their email at least once every day, and most people use it far more. If that’s not convincing, Get this: If you sunk just $1 into email marketing, you’d earn $44.25 back. That’s an extremely strong ROI. So it’s surprising that most ecommerce businesses don’t even bother with email. They leave email up to the giants like Walmart and Amazon, and give up tons of sal

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