What is Influencer Marketing?

You know how you can get so caught up in your own industry’s jargon that you forget what it sounds like to everyone else? Well, here at TapInfluence, we talk a lot about influencer marketing, and how influencer marketing should be a vital part of your brand strategy, blah blah blah, and so on and so forth. We live and breathe influencer marketing every day, so much so that we often forget that not everyone knows what it is! That’s what this blog post is for. We’ll share our definition of influencer marketing, explain how it differs from other forms of marketing, and get you thinking about how you can make it can work for your brand by looking at the unique elements that compose influencer ca

Think smartphones are just about the bottom of the funnel? Think again.

The conventional thinking about smartphones is that they’re primarily used by consumers to help make purchase decisions “on the go” and near the “bottom of the funnel.” That vision of smartphone usage is quite narrow, however, and it’s contradicted by new survey data. Findings from a survey of more than 1,100 US consumers conducted by Thrive Analytics and Burke reflect that people most often use mobile devices at home, to help make purchase decisions. The number who responded that way (56 percent) was 2X the number that most often used them “on the go” (28 percent). However the “out of home” use cases combined would be roughly 44 percent. Where do you most often use your mobile device to hel

7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now

Have you ever wondered why people love eating at buffets? It’s not because all-you-can-eat options are better for your wallet; in fact, economists have proved ordering traditional dishes is actually cheaper. Humans crave variety. With a buffet ticket, you can try the dumplings, the salad, the spare ribs, brussels sprouts, and the pasta—and that variety makes you feel good. This principle of variety definitely applies to social media content: It’s easier to surprise and delight your followers when you’re not always serving up the same things. By continually introducing new content types into your social media lineup, you’ll keep your audience members on their toes and engaged. If you’re eager

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