How To Use Pokemon Go For Marketing

Pokemon Go is displayed on a cell phone in Los Angeles on Friday, July 8, 2016. Just days after being made available in the U.S., the mobile game Pokemon Go has jumped to become the top-grossing app in the App Store. (AP Photo/Richard Vogel) If you haven’t noticed, the world has become Pokemon obsessed over the last week. That’s because a new game for mobile devices was released called Pokemon Go. And it’s a very big deal. In under a week it has become the most popular mobile game of all time. It’s also surpassing well-established companies like Twitter in daily active users, and trouncing app darlings like Whatsapp andSnapchat in the amount of time users spend in the app each day. Some busi

Facebook to Pay Internet Stars for Live Video

Jon Paul Piques gained social-media fame posting bawdy six-second videos on Vine. In April, however, he used Facebook to live-stream a behind-the-scenes look at Playboy. He had a big incentive: Facebook Inc. is paying Mr. Piques up to $119,000 to use its new Facebook Live streaming service at least five times a month through September. Mr. Piques, who is 30 years old and lives in Los Angeles, is among nearly two dozen YouTube creators, Vine stars and internet personalities Facebook is paying to create live broadcasts, according to a document reviewed by The Wall Street Journal. Last month, the Journal reported that Facebook agreed to pay nearly 140 media companies, celebrities—including Pitt

Avoid Wasted Ad Spend, Create Ads That Get Noticed

Digital Advertising is a growing industry with businesses investing more each year. That means more advertisers are fighting for the eye of the consumer. The average consumer has an 8 second attention span, down from 12 seconds in 2000. According to Inc. the average person now has a lower attention span than a goldfish, meaning your ad needs to be more engaging than ever before. In a space where competition is fiercer than ever, how do you make sure your ads are getting noticed? Keep reading for our tips on making sure your grabbing consumer attention. Consider The Medium As an advertiser it’s important to tailor creative to the medium it will be shown on. For example, when launching a TV co

Streaming social: What marketers can learn from Netflix’s social strategy

Denys Prykhodov / Shutterstock.com When it comes to social, marketers can learn a lot from Netflix. Columnist Chris Kerns discusses the streaming service's social wins and what marketers can glean from them. Television is changing right before our eyes. Cord cutting, video on demand and the lack of commercial interruption have fundamentally shifted how we watch our favorite shows. But one of the biggest shifts in the media industry over the past few years has been binge-watching. Up until a few years ago, the term “binge-watching” was barely even on our radar. These days, it’s become a way of life. Marathon watching sessions have become a national obsession. And one of the biggest companies

Small Businesses and Consumers Not on the Same (Web)Page

New research commissioned by Enplug shows that U.S. small businesses and consumers are not on the same page when it comes to social media. About one in three (34%) small businesses eschew a presence on social media—this despite the fact that more than half (57%) of consumers say they'd be somewhat or very influenced to think more highly of a business after seeing positive comments or praise online. The survey, conducted by YouGov, ultimately found that small businesses vastly underestimate how much consumers value and trust social media. Roughly one in three (36%) small businesses with social media pages never respond to customer comments, even though one in seven customers only share positi

How Brands Are Using Live Streaming Video Successfully

I am a storytelling and comedy nerd, a marketer, and a comic improviser. I know how important preparing and letting go is. In the same way software nerds rule technology development (I say this with admiration, as I am married to one!), the future of streaming video success belongs to leaders that embrace conversation, being human, and letting go. That means being willing to experiment and improvise as needed. Brand control is an illusion. Brands that embrace preparation, trust, empower others, and then playfully ditch “the script” as needed will inherit the video streaming earth. What streaming video does best is allow brands to drop the corporate veil, connect human-to-human, and allow use

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